The Technology Behind the World’s Lightest High Performance Cooler
Rugged Road coolers are more than just lightweight and durable – they're a revolution in outdoor gear technology. Our coolers are easy to carry, float upright, and are reliable in all outdoor conditions. Explore further with thoughtfully designed features and a patented manufacturing process that enhance every adventure.
ULTRALIGHT
At 50% lighter than the competition, the Rugged Road 85 V2 is designed for effortless transport without losing storage space.
RIGORITE™ COATING
Designed to brave the toughest outdoor challenges this cooler's sturdy shell provides maximum protection.
FRIDGITE™ INSULATIVETECHNOLOGY
Our superior insulation technology keeps ice frozen for up to 7 days, guaranteeing high-level performance.
“HEADS-UP”FLOATABILITY™
Built to float upright, the cooler keeps your belongings dry and easily accessible in any water environment.
KICK FLIPLID™
The reversible lid has built-in cup holders can be used as a cutting board, providing added convenience and functionality.
“DOUBLE UP” HANDLESYSTEM
With easy-to-grip handles, transporting the cooler is simple, even when it's fully loaded.
“GET A GRIP” NON-SLIPSURFACE
Designed with a non-slip surface, the cooler offers a secure hold in wet or icy environments.
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